The architects and construction company, who designed and built the new Trauma Center at Morristown Medical Center in Morristown, New Jersey, hired Greg Benson to photograph the new facility.
One of the challenges with this project was shooting the exterior, which is located on the north side of the building that does not get direct sunlight in August. Twilight proved to be a dramatic time to photograph the façade.
Hosing down the pavement helped add visual excitement to the photograph.
On the night of the shoot, the “Ambulance” sign was not lit up because the old Emergency Room entrance was still in operation. It would be confusing and potentially dangerous to have ambulances drop off emergency patients at a not yet functioning area. Using Photoshop, we were able to illuminate the unlit sign and made it glow red.
An emergency room runs on a 24/7 schedule. Scheduling the photo shoot before a busy facility opens is crucial for being able to take photographs of uncluttered spaces without people.
In a trauma center, utility and function are key, but good visual design can make a clinical place more welcoming and comfortable.