We were asked to help produce three very different on-location photographs for Popeyes’ annual report. We produced a photo with models, an environmental portrait, and an architectural twilight shot.
The lead shot is a group of customers ordering lunch at the counter. This image had to fit to a specific tight layout and called for three professional models, a hair and make up stylist, and a wardrobe stylist. The location was only available for a few hours before the restaurant opened and actual customers started showing up. We photographed into a laptop so that we could immediately see the image in the final layout in Photoshop.
The second image of the two franchise owners is an environmental portrait, a portrait that incorporates the subject’s surroundings into the image. The restaurant’s bright new graphics add visual interest.
Our final image for the report was a twilight exterior architectural shot. We added strobe lighting to balance with the existing light.
All three images fit into a tight layout with curves and circles.