Get In Line for Lunch
Posted in annual reports by Fernando GaglianeseWe were asked to help produce three very different on-location photographs for Popeyes’ annual report. We produced a photo with models, an environmental portrait, and an architectural twilight shot.
Lunchtime at Popeyes
The lead shot is a group of customers ordering lunch at the counter. This image had to fit to a specific tight layout and called for three professional models, a hair and make up stylist, and a wardrobe stylist. The location was only available for a few hours before the restaurant opened and actual customers started showing up. We photographed into a laptop so that we could immediately see the image in the final layout in Photoshop.
Franchise owners Amish and Ashish Parikh
The second image of the two franchise owners is an environmental portrait, a portrait that incorporates the subject’s surroundings into the image. The restaurant’s bright new graphics add visual interest.
Popeyes Restaurant at night
Our final image for the report was a twilight exterior architectural shot. We added strobe lighting to balance with the existing light.
All three images fit into a tight layout with curves and circles.
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