While taking a walk through Wynnewood, PA, I wandered down Loves Lane, a narrow winding residential street with small Tudor style houses, likely built in the 1920s. These houses have a charm and an idiosyncrasy that most houses of the recent past just do not have. While these houses are guilty of imitating old English Tudor houses, they have a cozy warm vibe.
Each of the ads would showcase a different piece of custom furniture and a model playing the part of a satisfied DIYer showing off their efforts in their garage/basement/workshop. The furniture, its beautiful grain and finish, would be the hero in the shot and needed to be beautifully lit.
We market to our prospective and existing client base in a variety of ways. A combination of a web presence, mailers, and phone calls helps us accomplish our marketing goals. We advertise daily on the web, make phone calls and send customized portfolio pieces on a weekly basis, send e-promos on a monthly basis, and mail postcards of our work four times a year.
We continually evolve our marketing strategies to tweak the techniques work for us. Some months we don’t have any new clients from our efforts, and some we have several, but the key to success is persistence.
Our persistent efforts are managed with a cloud computing program called Salesforce.com. We can set up everything from phone appointments, scheduled tasks, and view a history of communication with each contact. A program called Maildrop allows us to save emails into each contact’s folder. Salesforce.com allows us to generate customized reports and fields specific to our marketing needs.