Twilight at the Rock School of Dance
Posted in architectural photography on March 5th, 2009 by Greg BensonMy client, JJ DeLuca, is a commercial construction company who renovated part of the building that was vacated by the Pennsylvania Ballet Company who moved to another location. JJ DeLuca changed the second floor from offices to a cafeteria and study rooms. In addition, the exterior facade was updated and signage added.
This building was a challenge to photograph during daytime hours because one side faces north, so the sun doesn’t light that side; and the low winter sun starts to cast shadows from adjoining buildings in the mid-afternoon on the western side. Twilight created more visual interest and minimized visual distractions in a very urban setting.
Another obstacle during the shoot was waiting in the February cold for the busy flow of rush hour traffic on both Broad Street and Washington Avenue to be at a stage where the cars didn’t overpower or block the building.
Coincidently, I used to live four blocks from this building. Back in my old neighborhood I was able to have lunch at a Middle Eastern eatery, Bitar’s, where the lamb gyro with yogurt was very tasty. Two blocks away, we had dinner at a Vietnamese restaurant, Viet Huong, where the summer rolls and beef with lemongrass were delicious.

nice foto
did you have to wait for the cars to stop at the redlight?
It was necessary to wait for all the cars to be clear of the intersections and for all pedestrians to be clear of the sidewalk.
I personally think it would be more interesting (and Gonzo) to just walk on out there and start shooting. Though maybe not the right move in South Philly.